Increasing conversion rate is the prime target of any commercial website. An optimized website attracts a significant number of visitors. However, it must generate conversion according to industry standards to meet its purpose properly. Here are the strategies that an SEO agency in Delhi NCR follows to improve this conversion.
- Adding Reviews and Testimonials
While purchasing products or hiring services, consumers need social proof. This ensures them that they will get the promised benefits. In addition, when verified buyers acknowledge them in reviews or testimonials, prospective customers become convinced. Further, positive ratings and comments also reduce their doubts and concerns.
So, the professionals of an SEO agency help clients include these reviews and testimonials in landing pages to boost the rate of conversion.
- Optimizing Call-to-actions
Call-to-actions (CTAs) are also an effective way to improve sales. It instructs the visitors about an action that they should make. An optimized CTA helps pitch the products and services to encourage them to buy. Here are the strategies followed by SEO tuners to strengthen this factor:
- Integrating benefits or rewards that the customers will get after making actions.
- Pitching only one targeted CTA in a landing page – a landing page should aim to induce one action only.
- Placed the targeted CTA multiple times on that page.
- Keeping that particular CTA at the top and bottom is a must.
- Offering Money-back Assurance
Consumers tend to restrain from buying a new product or service online. This is because they feel insecure while purchasing them. So, an SEO agency in Delhi NCR guarantees money-back for up to a specific period.
This ensures that the buyers can place a return in case they do not like their purchase. Consequently, it boosts sales of their clients.
- Integrating Live Chat facility
According to the study by Campaign Monitor, the addition of live chat can increase the conversion rate by 20%. This is because chat support quickens the doubt resolution of consumers. The visitors can quickly ask about the products or services through this interface to verify them.
It also enables both way communication. So, digital marketers get a chance to know the exact needs and demands of potential customers easily. This helps professionals make information-backed future marketing strategies.
- Removing Distractions in the Landing Page
The landing page is the most influential factor in achieving a better conversion rate. This is because all the transactions happen from these pages only. So, an SEO Agency Delhi makes it free from distractions and ensures that it is concise and easily navigable. Otherwise, the potential customers may get distracted.
SEO professionals try to make landing pages as minimal as possible. However, they make sure that these pages have the following must-haves:
- Titles and subheadings
- Features and their benefits
- Reviews and testimonials
- Attractive graphical images
Thus, the professional SEO agency in Delhi NCR tries to enhance the reliability and overall user experience of their clients’ visitors. Additionally, they make a conscious effort to reduce doubts regarding the products. As a result, consumers get to see every aspect that they should know about the products and services. These strengthen their motifs to place an order. This way, their clients see a massive boost in the conversion rate.