TikTok has grown in popularity to the point that Instagram and Facebook have effectively included TikTok knockoffs inside their applications. TikTok is now a significant competitor to these applications, with users spending a lot more time on TikTok every day than on Instagram, Facebook, and other social media networks.
The Importance Of Video Marketing
In all types of marketing, video content continues to grow in popularity. Consumers will rather watch video content than look at static images. Video is an essential part of your brand’s entire marketing plan. When information is delivered by video content, viewers retain around 95% of the info. According to the report, 93 percent of brands gained a customer due to the video content on social media. Video has improved organic traffic to their site and helped them create leads, according to 86 percent of brands and markets.
Points To Remember
- Understand Your Demographic
Below 34 age, TikTok has amassed a sizable following. Around half of its active users, every day, are under the age of 34. 29.6 percent of the population is between the ages of 18 and 25. An average user spends 52 minutes per day using the app. If your brand’s target audience is younger, then you can utilize the platform to your advantage. It helps you get TikTok likes for your videos promptly if you come up with creative and unique content. If you’re trying to reach an older population, I’d recommend trying a different approach to marketing and advertising. You must decide whether or not TikTok is appropriate for your company. TikTok is a beneficial platform for some businesses, but it needs preparation and strategy, which may not suit all organizations.
- Extend Your Reach Into A New Demographic
TikTok could be a valuable tool for gaining business from a different audience. Let’s imagine you’re a salon or a restaurant that wants to attract customers. TikTok may be a terrific method for local Eugene businesses to reach out to Lane CC and UO students and get them to visit their establishment. TikTok is ideally suited for restaurants, pubs, beauty & hair salons, and apparel stores.
- Make A Name For Yourself
According to the research, just 5% of brands were using TikTok by the end of 2020. That number is expected to climb by 2021 and grow in 2022, so bring your business or brand on the network now before it becomes overcrowded.
- Playful And Fun
TikTok is the best place to go if your brand or business is more lighthearted and less serious. Even if your brand is severe, TikTok might be a terrific way to show off a more lighthearted side.
- Free Advertising And FYP
You may effectively receive free promotion if you use the right trend and hashtag methods. TikTok is unique among social media networks in that it includes a page dedicated to you. TikTok employs artificial intelligence to place your video content on the FYP(For You Page), where app users will view you depending on the hashtag and trend. For instance, you could see the doctors used the hashtags #adopt and #veterinarian. These hashtags are relevant to his industry and will help him acquire organic visitors. The majority of the video content includes a song, generally a Hot 100 tune or a unique sound.
- Content Repurposing For Various Platforms
If you produce TikTok videos, save them without the watermarks of TikTok so that you may use them on other networks. It means you could utilize videos for Instagram reels, Facebook, Twitter, and any other social media network your team uses.
Easy Ways To Go Viral On TikTok
Use Hashtags And Trends: On TikTok, hashtags are everything. Unlike Instagram and Twitter, where hashtags aren’t as crucial, hashtags are the vital thing on TikTok. Before you submit video content, the app will show you which hashtags have received the most attention. You should properly add the hashtags that have received the greatest attention in your TikTok video description, such as #FYP. You should also include the hashtag with the most useful in your particular area.
Use Sounds And Music: TikTok acquires trending music in the same way that it has trending hashtags. When creating video content, ensure to use one of the viral noises. The majority of the sounds are user-created sounds or top 100 hits.
Have A Good Time: The goal of this application is for you to have a good time. You need to show them another part of your brand. It is outstanding to have some fun. This tool makes connecting with your potential audience quite simple.
Respond To Every Brand: Stitching and duetting is a function on TikTok where you can. Duets allow you to develop another user’s video content by recording your video alongside the original user’s.
Caption Your Video Content: Many individuals, including TikTok users, prefer to watch video content without sound. Use subtitles as appropriate so that others may grasp your message without hearing it. Captions aren’t always necessary, but captions will be a good choice if you need to get the point across.
Alison Williams is a social media content writer who works at Flatfitty. She is an experienced social media analyst. Her passion is to contribute to engaging content for authority blogs and websites. You can also visit her online on Twitter!